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The Jonah Lomu Foundation stands as a living testament to a man who inspired the world — and whose impact continues to empower the next generation and beyond. - The Lomu Family.

Ten years ago today New Zealand lost one of its greatest sportspeople, former All Black and rugby’s first global superstar Jonah Lomu. For the public, Lomu’s death at 40 was shocking and sad. For his wife Nadene and their two young children, it was life shattering.

“Jonah’s passing is never an easy time for us. It remains the hardest day of our lives, a wound that still aches deeply for the boys and me." “These 10 years without Jonah have been harrowing and cruel. The scrutiny and judgment that followed his passing were almost unbearable, adding to a grief already too heavy. But with the estate issues finally resolved and legally vested in me, just as Jonah wished, a weight has been lifted.

As Head of Licensing and custodian of our Jonah Lomu brand, a brand that carries immense mana and embodies Jonah’s values of strength, self-belief, and the belief that nothing is impossible, it is both an honour and a privilege to partner with Ellis Rugby. On behalf of Brayley, Dhyreille, and myself, I extend our heartfelt gratitude to Jonah’s global supporters for helping us keep his legacy alive and in the hearts of many. Our love and commitment to Jonah remain unwavering, and we look forward to seeing people wear a piece of his legacy with pride, as we will too; without a shadow of doubt, I know Jonah will be proud of us,” said Nadene Lomu.