News — Jonah Lomu

Being at the forefront, as Head of Global Licensing and owner of our Jonah Lomu brand, a brand that carries immense mana and represents everything that Jonah and our family stand for. Such as strength and having a belief in yourself to know nothing is impossible. It is an honour and a privilege to collaborate with Ellis Rugby. Brayley, Dhyreille and I will always be thankful to Jonah’s global fans for helping us keep Jonah’s legacy alive and warmly in the hearts of many. Our love and commitment to Jonah remain strong. And we look forward to seeing people wear a piece of Jonah’s legacy with pride, as we will ourselves,” said Nadene Lomu.

June 18 2025 marks a significant day in New Zealand’s sporting history; not only for Jonah, but the All Blacks and every avid rugby fan. It’s been a remarkable thirty years since Jonah broke ground with his phenomenal 4 tries against England and his triumphant try over those that got in his way, particularly Mike Catt.

The great Jonah Lomu mnzm, continues to please the multitude of fans with everywhere he has been and continues to go while moving around the United Kingdom.From playing pranks on his many fans inside a Jonah machine placed at a pub in Dublin, to delivering priceless moments to fans in central London, team Lomu continue to walk the streets within the United Kingdom in aid to help Charity along the way.Past tours handled by an outside promotion company have not delivered in line with the LOMU brand, so this time round, giving the best experience to Jonah's fan family has...