Iconic Jonah Lomu Brand Officially Partner with UK's Heritage Label Ellis Rugby.
Ellis Rugby is proud to announce a landmark partnership with the Jonah Lomu brand, marking a powerful tribute to one of rugby’s greatest icons. The collaboration celebrates the life and legacy of the late Jonah Lomu. With a specially designed capsule collection set to launch later this year.
Iconic Apparel Reflecting Jonah Lomu’s Impact
Moreover, the exclusive collection will feature a t-shirt, polo shirt, traditional rugby jersey, baseball cap, and a letterman-style varsity jacket. Furthermore, they reflect Jonah Lomu’s dynamic presence both on and off the field.
Design Elements That Tell a Powerful Story
Designed by Ellis Rugby Founder Kevin Ellis and his son George Ellis. The range incorporates key elements that honour Jonah’s story and heritage:
Number 11 Jonah’s iconic All Blacks shirt number
“UNSTOPPABLE” is the word that best captures his playing style
The classic New Zealand Silver Fern
A traditional Tongan pattern, acknowledging his proud cultural roots
Family Collaboration to Preserve Jonah’s Legacy
The collection has been developed in close collaboration with Jonah Lomu’s family. Specifically, his late wife, Nadene, and sons, Brayley and Dhyreille. They are deeply involved in keeping Jonah’s legacy alive and have expressed their excitement about the partnership, praising Ellis Rugby’s thoughtful, heritage-driven approach to design.
A Message from Nadene Lomu
“Being at the forefront, as Head of Global Licensing and owner of our Jonah Lomu brand, a brand that carries immense mana and represents everything that Jonah and our family stand for. Such as strength and having a belief in yourself to know nothing is impossible. It is an honour and a privilege to collaborate with Ellis Rugby. Brayley, Dhyreille and I will always be thankful to Jonah’s global fans for helping us keep Jonah’s legacy alive and warmly in the hearts of many. Our love and commitment to Jonah remain strong. And we look forward to seeing people wear a piece of Jonah’s legacy with pride, as we will ourselves,” said Nadene Lomu.
A Heritage Brand Meets a Legendary Name
Moreover, Ellis Rugby has built a global reputation for creating high-quality garments that celebrate the rich history of the game. The partnership with the Jonah Lomu brand is a natural fit. It reflects the company’s deep commitment to storytelling through design and the heritage of rugby.
A Shared Commitment to Rugby’s Story
Furthermore, “This collaboration is an honour,” said Kevin Ellis, Founder of Ellis Rugby. “Jonah Lomu is a name synonymous with greatness. In addition, he continued, “to be entrusted with developing a range that reflects his legacy is a privilege. And we’re proud to bring his story to life through this collection.”
Acknowledgement
Ellis Rugby and Nadene would like to thank Thierry, for his effort on behalf of the Jonah Lomu brand.