News

Ten years ago today New Zealand lost one of its greatest sportspeople, former All Black and rugby’s first global superstar Jonah Lomu. For the public, Lomu’s death at 40 was shocking and sad. For his wife Nadene and their two young children, it was life shattering.

“Jonah’s passing is never an easy time for us. It remains the hardest day of our lives, a wound that still aches deeply for the boys and me." “These 10 years without Jonah have been harrowing and cruel. The scrutiny and judgment that followed his passing were almost unbearable, adding to a grief already too heavy. But with the estate issues finally resolved and legally vested in me, just as Jonah wished, a weight has been lifted.

As Head of Licensing and custodian of our Jonah Lomu brand, a brand that carries immense mana and embodies Jonah’s values of strength, self-belief, and the belief that nothing is impossible, it is both an honour and a privilege to partner with Ellis Rugby. On behalf of Brayley, Dhyreille, and myself, I extend our heartfelt gratitude to Jonah’s global supporters for helping us keep his legacy alive and in the hearts of many. Our love and commitment to Jonah remain unwavering, and we look forward to seeing people wear a piece of his legacy with pride, as we will too; without a shadow of doubt, I know Jonah will be proud of us,” said Nadene Lomu.

June 18 2025 marks a significant day in New Zealand’s sporting history; not only for Jonah, but the All Blacks and every avid rugby fan. It’s been a remarkable thirty years since Jonah broke ground with his phenomenal 4 tries against England and his triumphant try over those that got in his way, particularly Mike Catt.

As a new year is upon us all, Nadene, Brayley and Dhyreille would like to wish you all a Very Happy 2025, filled with Love, Kindness and Success shared with those you love the most.

The Lomu family would also like to say a big “thank you to those that have continually supported us, and those that joyfully help us to honour Jonah’s Legacy respectfully around the world. The boys and me, appreciate every one of you” said Nadene Lomu.